A intense game of discounting- AMAZON and FLIPKART As e-commerce giants –Amazon & Flipkart–announced from September 29, the debate over deep discounting has begun to catch the wind back. India's Competition Commission (CCI) was involved days after the traders ' body demanded a ban on festive sales by the Confederation of All Traders (CAIT). E-commerce platforms represent 60% of on-line retail revenues, pinning expectations in the festive season after slow sales in the first two years. Flipkart and Amazon plan by offering attractive discounts to ramp up sales. CAIT has previously pointed out that such promotions build uneven playing field by manipulating market prices. India's Competition Commission (CCI) stated that the ' merits of the investigation ' were exclusive agreements between brands of mobile phones and e-commerce sites and claims of e-commerce companies which give certain sellers preferential treatment, and that the inquiry was the most ...